One More Thing… The Passing of Steve Jobs

I was the farthest thing from a fan of Apple. I even went intentionally out of my way to buy an mp3 player that WASN’T an iPod. To me, a PC was fine. It was a tool… A utility that I needed to use.

Then came the trip to the Daytona 500 in 2007. My friend, Dan had purchased a MacBook a few months prior. I borrowed it to do a quick check of my e-mail. It was the first time since high school in the mid-80’s that I had ever touched a Mac. I instantly fell in love. The shiny black case… The illuminated Apple logo on the top… The sheer beauty of OSX Tiger. How did I ever forsake the functionality and simpleness of Apple?

Within days of returning home from Florida, I went to the Apple Store at the Danbury Fair Mall, slapped my credit card down, and walked out with my very first Apple product. My own shiny black MacBook! I’ve never been the same.

I started following Apple and Steve Jobs. I watched every Keynote he gave and read every book I could find. I’ve always been a marketing person, and Steve sort of became my role model. He was fascinating to watch. I know he was a tough person to work for. He demanded perfection. I remember reading stories about how product teams would spend weeks putting together presentations for him only to have him cut them off within a minute and tell them to redesign. But he KNEW what was needed.

The only times I ever felt a connection with an inanimate object was with guitars. My new computer was a life-changer for me. Not only could I not put it down, I also found myself wanting to learn everything I could about technology. I have developed a fascination with computers, applications, start-up tech companies, and Apple itself that I still have to this day. I had never been a “techy” person, but now I have almost become an evangelist!

Soon after that purchase, I bought my first iPod… The 160gb Classic. The iRiver that I had way overspent on eBay about 8 months earlier was now collecting dust.

I had just lost my job the month before the original iPhone came out. My friends were buying them, but it was an expense I couldn’t afford. Remember, the original price was $600. For fun, I decided to go wait on line at the Apple Store with them. I was blown away by the crowd that had gathered!

In eventually decided that even though I wasn’t working and couldn’t really afford it, I HAD to have an iPhone. I wound up purchasing a refurbished model on Apple’s website. The next day I had buyer’s remorse and was going to cancel the order. My best friends told me not to cancel it and gifted it to me!

Last year I was able to sell my original iPhone to Gazelle and with the help of some gift cards was able to purchase a new iPhone 4. The cost of my calling plan actually DROPPED!

And then a few months ago, while I was laid up in a rehab hospital for 2 months after what call my “big, scary surgery”, my cousin championed a fundraising drive of my family and friends to surprise me with an iPad 2! The iPad was something I had long before decided I couldn’t buy in my state of unemployment, and really didn’t need anyway. After all, I had my MacBook and my iPhone. Jaimie, however, knew my love for Apple and wanted to get me something that I wanted, rather than needed.

I am writing this post on that iPad, sitting outside of the Apple Store at the Danbury Fair Mall. When I learned last night that Steve Jobs passed away, I really became numb. I kept thinking how ridiculous it was that I felt so emotional over someone I had never even met. I realized that it was because in a lot of ways, he became sort of a marketing mentor to me. And of course, the fact that I am a cancer survivor, myself. Steve Jobs has given me my love of technology. He has given me the tools to allow me to express my creativity. He has rekindled my passion for marketing.

And of course, he reminds me that cancer doesn’t discriminate.

Thank you for everything Steve.


Looking For iTunes Help

I thought I would use this forum to see if anybody can help me out. I’m looking for either an iPhone app, AppleScript, or a way to lay out a smart playlist in iTunes for a particular problem.

Here’s the background… I have a 16gb iPhone. I have an absolutely enormous iTunes library (almost 130gb… Over 28,000 songs). Obviously, I had to set up a playlist in iTunes just for my iPhone music. The problem that I’m having is that even with paring my library down to 9gb for the iPhone, between apps, pictures, podcasts, etc, I am constantly running out of room and having to delete music from my playlist in order to make it fit. And forget about trying to add anything new to the playlist. Purchasing a larger iPhone is out of the question right now for me.

What I’d like to do… I’d like to build a smart playlist (or get an AppleScript for iTunes) that would allow me take my iPhone playlist and mix it up every time I sync. Have it set to sync, say only 8gb of music, even though that particular playlist is 9, 10, or more gb. This way, I can keep adding music to the iPhone playlist and never have to remove any. Whenever I connect to iTunes, it would randomly sync only the set amount.

As an example, let’s say I have the following music in my iPhone playlist:

Song A
Song B
Song C
Song D
Song E
Song F
Song G

My iPhone can only hold songs A, B, C, D, & E

When I connect to iTunes, this program would randomly rotate out Song A and swap in song F. But the next time I sync, it might swap A back in while taking out B and adding G.

Hopefully this makes sense. Please feel free to leave a comment if you have any questions or ideas.

Thank you all for your help!


I know that I haven’t posted anything to this blog in quite some time. Part of it is because I’ve been laid up by a couple of recent surgeries, and part of it is because I’ve never really been crazy about the UI in WordPress.

I’ve recently come into owning an iPad 2 (more about that in a future post). As an Apple geek, I’ve been an iPhone user for quite some time. Like many people, I het overwhelmed by the sheer amount of apps that are available. So I usually look for suggestions from people that I know, or follow blogs such as Engadget, TUAW, and Gizmodo. I also subscribe to quite a few Apple related podcasts, such as “The MacCast” and my favorite… “Mac Break Weekly.” One of my favorite segments of Mac Break Weekly is “Picks of the Week.”. This past week, Andy Ihnatko used an iPad app called “Blogsy” as his pick. I’ve always trusted Andy’s instincts, so I decided to give Blogsy a try. I’m writing this post using the app. The interface is much nicer than the actual WordPress interface and it has really cool drag and drop features.

I’m hoping that I’ll fall in love with this app, and as a result will take more care in not neglecting my blog. I’ve got a ton of stories to share.

If you have a blog… What apps do you use? I’d love to know! Please feel free to leave a comment below.

It’s True! New iMacs, Mac Minis, & Mac Pros

Well, the rumors turned out to be true.  Apple had a BIG day today upgrading the desktop line with brand new versions of the iMac, Mac Mini, and Mac Pro, as well as their AirPort Extreme Base Station and Time Capsule.

The price on the computers have come down, as well… The 20″ iMac is now only  $1,199 and the 24″ is $1,499…. which is the same price as the old 20″ model.  “Our flagship 24-inch iMac with twice the memory and twice the storage is now available for just $1,499,” said Apple chief operating officer Tim Cook.

The specs on the 20″ model are a 2.66 GHz Intel Core 2 Duo processor, 2GB of 1066 MHz DDR3 memory, a 320GB Serial ATA hard drive and NVIDIA GeForce 9400M integrated graphics.  The 24″ offers up to a 3.06 GHz Intel Core 2 Duo processor, 4GB of 1066 MHz DDR3 memory, a 640GB or 1TB Serial ATA hard drive, and a variety of graphics technology from NVIDIA GeForce 9400M integrated graphics to the NVIDIA GeForce GT 130 or ATI Radeon HD 4850 discrete graphics for ultimate performance.

The Time Capsule and AirPort Extreme base station have a nifty feature that allows you to set up a secondary “guest” network so your friends and family can get on your wireless without having to have your password.