K-Rock to Flip to 92.3 Now FM


So the rumors that have been flying for the past few days are true.  CBS Radio will be flipping the rock format of K-Rock (WXRK) in New York City to CHR and re-brand the radio station as 92.3 Now FM.  The change will happen this coming Wednesday at 5pm.  What’s sort of unique about this flip is that nowadays, when formats flip, nobody really knows for sure until it actually happens.  CBS is actually giving us a full two-days notice.  I remember when I worked at CBS in Hartford, I didn’t even know that one of our own stations flipped until the General Manager popped her head into my office and said, “Oh… by the way…”

In addition to being an over-the-air radio station, 92.3 Now FM will also be a “digital and mobile destination where audience members and fans alike can stay socially connected through a variety of applications, interactive features and networking opportunities.” according to the official press release.

Core artists will include Kanye West, Beyoncé, Pink, Flo-Rida, Akon, Katy Perry and Justin Timberlake. The station will be programmed by CBS Radio’s VP of Contemporary Hit Radio Programming, Dom Theodore.  At least for now.

Opie & Anthony are already out as the station’s morning show.  No word yet on the rest of the airstaff.

The station’s web site is http://www.923now.com.