My Professional Resume

Summary of Qualifications

    • Thorough knowledge of marketing, promotions, fundraising, advertising, and public relations
    • Skilled in media and client relations, media buying, publicity, sweepstakes, and analysis
    • Qualified in event planning and management, sponsorships, guerrilla marketing, proposals, sports marketing, branding, social media, and database marketing
    • PC & Mac including Word, Excel, PowerPoint, Outlook, image and video editing, database, & Keynote

      Education Southern Connecticut State University, New Haven, CT, B.S., Corporate Communication, 1994

      Course work included classes in management, communications, and video editing and production

      Experience

      Freelance & Volunteer

      2007-present

      Projects include:

        • Publicity Chair for the American Cancer Society’s “Relay For Life” of New Milford, CT
        • Social media training for MarieMerin, Inc., New York, NY
        • Marketing for author, Gary L. Kaplan’s “Managing Disputes” book and seminar series
        • Web site content development for Trinity Conference Center, West Cornwall, CT
        • Creation of the blog, “Blogged Down” – www.bloggeddown1.wordpress.com
        • Contributing writer for the blog, “Radio-Twit Bloggers” – http://blog.radio-twit.com

          Cumulus Media of Danbury – WRKI-FM/WDBY-FM/WINE-AM – Brookfield, CT

          2004-2007

          Director of Marketing & Promotions

            • Produced over 200 events per year including consumer shows, live broadcasts, grand openings, product launches, concerts, festivals, and meetings
            • Interacted with sales team to develop marketing programs designed to increase revenue
            • Created and implemented marketing initiatives for a wide variety of clients
            • Hired, trained, and supervised staff including 1 full-time assistant, 8 part-timers, and 25 interns
            • Handled all public relations duties including the writing and distribution of press releases, maintaining relationships with media, acting as spokesperson, and authoring newsletters and articles
            • Managed and developed content for 2 web sites including copy, contest pages, banner ads, photos, audio files, and layout
            • Developed marketing collateral including sales proposals, presentations, biographies, and media kits
            • Facilitated station imaging and branding concepts with designers for logos, graphics, and signage
            • Negotiated vendor contracts utilizing cash budgets and barter arrangements
            • Proactively involved and organized radio stations and clients in community and charity programs
            • Implemented database marketing program including data capture and e-blast distribution

              Muscular Dystrophy Association – Glastonbury, CT

              2002-2004

              Event Manager

                • Part of a three member fundraising team responsible for achieving an annual goal of $1,000,000
                • Planned and executed events geared towards fundraising
                • Doubled the funds raised through the “Hop-A-Thon” program within one year of assuming responsibility
                • Developed strategic partnerships with organizations throughout the Northern Connecticut Region including retail, banking, restaurants, schools, media, and civic
                • Assisted in the production of the local Jerry Lewis Telethon at Mohegan Sun Resort & Casino
                • Conducted educational seminars with upper-level management teams
                • Organized and motivated volunteers for service projects

                  Entercom Communications of Boston – WRKO-AM – Boston, MA

                  2000-2001

                  Promotions Director

                    • Member of the team that organized the annual “Taste of Boston” including negotiating and contracting entertainment for the event
                    • Worked with top management to stage the inaugural “WRKO Speakers Series” with Sam Donaldson
                    • Developed and executed added-value promotional programs for clients
                    • Maintained partnerships with clients, sponsors, vendors, local organizations, and government officials
                    • Moderated online community forum and message boards
                    • Gained national exposure for the “It Ain’t Over ‘Til the Fat Lady Sings” promotion on CNN and MSNBC, as well as in major local markets including Boston, San Francisco, and Houston

                      CBS Radio of Hartford – WTIC AM&FM – Farmington, CT

                      1995-2000

                      Promotions Director/National Sales Promotion Director

                        • Proposed and implemented sales promotions for national advertisers on the local level
                        • Worked in partnership with the National Sales Manager to increase advertising revenue stream
                        • Wrote and trafficked on-air copy, public service announcements, and promotional recaps
                        • Maintained communication with 10 offices of national advertising rep firm
                        • Coordinated events to gain maximum exposure for radio stations and clients

                          TMPG – White Plains, NY

                          1997-1998

                          Account Director

                            • Negotiated media buys on behalf of agency clients such as Intel, British Airways, Nabisco, and Snapple
                            • Planned marketing campaigns including events, advertising, contesting, and testimonials
                            • Analyzed effectiveness of programs and prepared post-promotional reports

                              Clear Channel Radio of New Haven – WKCI-FM/WELI-AM – Hamden, CT

                              1992-1995

                              Assistant Promotions Director

                                • Supervised internship program including recruitment, education, and scheduling
                                • Managed all station events
                                • Responsible for sourcing and purchasing station premium items
                                • Successfully performed managerial duties during manager’s absence
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