… And I’m not very happy about it. It looks like my original 8gb iPhone is obsolete.
Last week, Apple announced OS4 for the iPhone. It looks really cool. There are going to be well over 1,500 new APIs for developers and over 100 new features for users, including Folders (which allows you to group like applications together), an integrated e-mail inbox, multi-tasking, which people have been clamoring for since the iPhone came out less than 3 years ago.
Another interesting feature is iAd. iAd is Apple’s answer to Google AdSense. iAd will allow developers to sell advertising within their apps. I know that most people are going to complain bout advertising. What you have to realize is most of the apps for the iPhone are either free or very low-cost. Selling advertising is a way for developers to make some money and keep their apps at hat low price point. During Apple’s demo of iAd, they mocked up some potential ads. If you click on smal banner within the app, it will take you to a interactive ad site which could show the sponsor’s information, could potentially have games, or links t other sites. And it all happens within the app instead of the browser. quick click on the “x” will close the ad and bring you right back to the app. As a marketing person, I’m really curious as to where this advertising platform will go.
After watching the full Keynote that Steve Jobs gave, I, as an Apple fanboy, got very excited. Until Steve announced that not everything sill work unless you have an iPhone 3GS. Most of (not all) the new features will work on the 3G. He didn’t mention anything about the original iPhone (sometimes called the 2G).
Steve has recently taken to personally answering a few e-mails from Apple customers himself, always in very short (2 to 5 word) answers. One of these e-mails recently showed up on TechCrunch:
Is Apple supporting/updating the iPhone 2G in the Future?
Sent from my iPhone
To which Jobs, in his usual style, responded:
Sent from my iPhone
I realize that technology moves at a blindingly fast pace. And I know that at some point Apple would discontinue support for the original iPhone. But here’s the thing… the iPhone isn’t even three years old at this point. I love the aluminum back that my phone has. Frankly, 8GBs is WAY too small for me, but other than that, I love my phone. I am also not working full-time and can’t afford to buy a new phone (let alone the iPad and 27″ iMac that I so desperately want) or the $20 a month increase that I would have to pay for the newer iPhone. So it looks like I will have to stick with my current system or hope that the new OS will handle at least SOME of the new features.
Which iPhone model do you have? Will the new OS encourage you to buy the latest iPhone? Leave a comment below!